Spotify has been one of the big factors in the healthy state of the Swedish recorded music market in the last couple of years, and now a survey conducted by TNS Sifo puts a few numbers on the streaming service’s popularity there. Overall, 22% of the Swedish population use Spotify, but when only under-35s are considered, it has a 46% reach – ahead of the 38% reach of all commercial radio stations put together, according to the Wall Street Journal. The paper notes that when Spotify eventually does make the leap to the US, it may pose as much of a threat to traditional commercial radio stations as it does to established streaming music services. Separate figures seen by Music Ally indicate that in November 2010, Spotify had more than 1.25 million users in Sweden, with more than 25% of them – 316,000 – being premium subscribers.Read more:

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