We also talked to a couple of UK music startups about their response to the Hargreaves review. Nikhil Shah of MixCloud had strong views. “We want to see more done to simplify the process of gaining licenses with music rights holders so that more entrepreneurs can launch innovative legal services,” he told us, while warning that the success of the digital rights exchange will be “all about the execution – The challenge will be creating an exchange that offers access to useful rights, facilitating the use and reporting in a simple, straight-forward manner… Challenge one is getting buy-in from all the rightsholders so that the exchange offers a useful repertoire of rights.” Meanwhile, we7 boss Steve Purdham welcomed “the common sense approach” of the review as a whole, “especially realising that a combination of education, markets and enforcement need to work together”.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Leave a comment

Your email address will not be published. Required fields are marked *