Ticketing firm Eventbrite has announced a big funding round of $50 million – its Series E, taking its total funding to $79.5 million. It says it plans to spend the cash on international expansion and on beefing up its infrastructure to deal with new forms of ticketing such as the secondary market. Oh, and the small task of going toe to toe with Ticketmaster to sell tickets for larger events, starting with a 60,000-person Black Eyed Peas show in New York this summer. According to the New York Times, Eventbrite is on course to sell more than $400 million worth of tickets this year, more than double its 2010 figure. “TicketMaster has a different focus than we do,” CEO Kevin Hartz tells the paper. “It serves a very small niche of the ticketing world — the largest and most complex sporting and entertainment sectors.”

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