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Bing takeover for Dizzee Rascal


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Dizzee Rascal is the latest artist to team up with Microsoft to promote the latter’s Bing search engine. The British rapper ‘curated’ the Bing homepage last week with a collection of images shot by himself and art director Ben Drury around the UK. The takeover promoted a new competition for internet users to submit their own photos of inspiring locations around the UK to try and win £10,000. It’s the first time Bing has allowed a guest editor to curate the Bing homepage in the UK, although Microsoft has worked with several artists in other ways recently – notably Gorillaz for a promotion around its Internet Explorer browser. Link – http://tinyurl.com/3bktu5k

 

Music Ally

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