Amazon sells new Lady Gaga album for $0.99 but servers struggle to cope


Amazon has launched the costcutting promotion to end all costcutting promotions, selling Lady Gaga’s new Born This Way album for a mere 99 cents in the US. For that price, fans get 14 tracks, a digital booklet and a free upgrade from 5GB to 20GB of storage on the Amazon cloud music service. That’s the key – Amazon is taking the financial hit on selling the album way below its wholesale price in order to promote its cloud offering. All Things Digital notes that the album is selling for $11.99 on Apple’s iTunes Store, a full ten dollars more than Amazon. However, the latter may have bitten off more than it can chew when it comes to demand for the cut-price MP3 album – Billboard reports that Amazon’s store slowed to a crawl, with one staffer taking 80 minutes to download the album, and many other customers complaining loudly about problems getting the download to even work. “We’re experiencing high volume and downloads are delayed,” said Amazon in a statement. “If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.” The sight of the most high-profile album of 2011 being sold for a knockdown price in order to promote a famously licence-free cloud service may be controversial within the music industry – it’s unclear how involved Universal Music Group was in the Amazon promotion at this point.


Written by: Music Ally