Google Correlate could be a useful tool for the music industry


Google has launched a new service based around its search data, called Google Correlate. It’s described as “a system that was like Google Trends but in reverse”, in that it lets people upload their data, and then map it against search results on Google to find trends. It’s based on the technology previously used to find a link between the spread of flu and internet searches for flu-related terms. Google talks about its potential for economics, health and other fields, but we think there could be something in this for music too. You can type in an artist name to see some data, but the key thing will be the ability to upload your own data and map it against search queries. Worth a look, although we can imagine rightsholders may have some concerns about uploading wodges of sensitive sales/other data to a new Google service. Source: Google


Music Ally

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