Last.fm has introduced deeper use of Facebook Connect, and is setting its sights on the mainstream. “I know we have a lot of work to do, but we want to become the connective tissue between services like Spotify and iTunes and the place where people publish their music taste online,” VP of product Matthew Hawn tells the BBC. He also says that the service is looking to move beyond its hipster roots. “At the time it was created for who they [the co-founders] were and the types of people they mixed with. We now need to focus on making the service more mainstream and plugged into people’s other music experiences and social networks.” Last.fm’s scrobbling will be a key part of this vision too. “If Foursquare is where you publish your location, and Facebook is where you socially connect, Last.fm should be where you publish your taste in music.” That said, Facebook is seemingly making moves to become the place where you publish your taste in music, so Last.fm may have quite a challenge on its hands.