Yesterday, we reported on the BPI’s announcement that its parental advisory scheme will now be used for online music and videos as well as physical CDs and DVDs. Now there’s some more background on why this is happening now. The Guardian reports that a government-backed report to be published early next week will recommend ‘tighter regulations on sexualised music videos and a single portal for parents to complain about products that are inappropriate for children’, and will suggest that entertainment, retail and advertising industries introduce tougher self-regulation within 18 months or face legislation. This is about much more than music – it includes clothing and adverts – but music videos have been one of the spurs, along with raunchy performances on TV shows like X Factor. Vevo confirmed yesterday that it will be using the BPI’s Parental Advisory branding on its service.
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