At first blush it sounds tremendously original: a site and mobile app that uses “the latest in reverse-auditory-melodic-unstickification technology”, forcing music fans to “unhear” songs that are stuck in their heads. The reality, sadly, is a little more prosaic: the site contains an embedded Soundcloud widget that plays other catchy songs in a bid to replace the original earworm. “Really all we’re doing is making you forget your old song by replacing it with another one”, says the site. “Sorry”.

EarPods and phone

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