In conjunction with record label EMI and social gaming firm 3ME, pop star Kylie Minogue is releasing Access All Areas, a collection of games that lets fans test their knowledge on those all-important Kylie trivia while competing to win virtual prices and pole position on a leader board. “The viral opportunities within this game make it appealing for fans to encourage friends to participate and compare their scores”, says Dan Duncombe, vp of digital marketing at EMI. “Kylie has always been at the forefront of digital marketing and this app is perfect for new and old fans alike.” 
Source: press release

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