Google has added the word “Mediafire” to its list of words blocked from instant and autocomplete searches. Mediafire is the name of a storage locker that, like other terms Rapidshare, torrent and BitTorrent, can be associated with piracy. Google states that “We are removing terms from Autocomplete where we find that those terms are closely associated with infringing results.” It’s not a blanket ban, as TorrentFreak points out, as some other storages sites like Fileserve are not yet blocked. “When evaluating terms for inclusion”, explains Google’s spokesperson, “we examine several factors, including correlation between the term and results that have been subject to valid DMCA takedown notices”

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