Sony Music Entertainment intends to grow its revenues from India to USD $50 million in the next three years, according to an article in Indian publication The Economic Times. A big segment of Sony Music India’s income is from Bollywood music but there are also some pointers for digital growth. Richard Sanders, head of global marketing, says that Vevo and Qriocity will launch in India during the next 12-18 months. “We are focused on growing our digital market space in India by 30%.The market is still fragmented in the country and digital music growth is largely driven by mobile phones. The challenge is to monetise digital music at the right price for Indian consumers.”
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