By the end of 2011, consumers will be spoiled for choice when it comes to cloud music services. eMusic CEO Adam Klein has told Billboard that the company is hoping to launch its long-mooted cloud offering “by Q4 of this year”, allowing eMusic customers to stream their music collections to multiple devices. It seems this won’t be accompanied by a Spotify-style streaming service, although Klein does say that in July, eMusic will introduce “elements of streaming for the purposes of previewing in a much more comprehensive way”. In a separate report, Billboard also suggests that HP is reigniting its own plans for a cloud music service, although negotiations with rightsholders are in their early stages. “They’re debating doing something like Qriocity for a variety of media, which can be delivered on any HP device,” one music industry exec claims. “We don’t know how serious they are.” HP has been talking about its cloud music ambitions for a while though: when it acquired music startup Melodeo last year (Bulletin, 24-Jun-10), the company said “We are excited about the potential of this technology to bring the power of cloud-based delivery services to millions of customers”.

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