Plenty of bands have tried the ‘tweet for a track’ marketing idea, where fans tweeting a promotional message get access to a download. EMI’s The Kooks are trying something different though: their new song The Saboteur is playable on a dedicated website, but how much is hearable will depend on how many fans are tweeting the hashtag #junkoftheheart. “The more you tweet, the more of the track will unlock, but be careful because if the tweets dry up the track will start to lock again,” explains the site, which even has a ‘Tweet-ometer’ to show the level of activity. Link
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…