Plenty of bands have tried the ‘tweet for a track’ marketing idea, where fans tweeting a promotional message get access to a download. EMI’s The Kooks are trying something different though: their new song The Saboteur is playable on a dedicated website, but how much is hearable will depend on how many fans are tweeting the hashtag #junkoftheheart. “The more you tweet, the more of the track will unlock, but be careful because if the tweets dry up the track will start to lock again,” explains the site, which even has a ‘Tweet-ometer’ to show the level of activity. Link
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