A research team at Emory University have been talking about their study of how teenagers’ brains are affected by listening to music, and claim to have identified distinct patterns that show which songs are more rewarding to hear – and thus more likely to become hits. It’s all about neural cells in a part of the brain called the nucleus accumbens, apparently. “The punch line is that brain responses correlated with units sold,” says Emory’s Gregory Berns. “It is far from being a hit predictor, but it was statistically significant.” The research has been published in the Journal of Consumer Psychology. Source: Wall Street Journal
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…