7digital boss hails ‘incredible’ BlackBerry PlayBook music purchasing


UK music firm 7digital makes the official music store app for Research In Motion’s BlackBerry PlayBook, so how’s it doing? Very well according to CEO Ben Drury. “We’re seeing incredible results from BlackBerry and Playbook; we’re seeing a huge conversion of Playbook users using the music store, unbelievable ARPU and the tracks they’re purchasing is really encouraging for when the Playbook comes out in Europe,” he tells PaidContent. Drury also talks about the digital plans of 7digital investor HMV, which he says is “making an orderly transition away from less reliance on physical entertainment products and developing an understanding around connected devices that have some entertainment angle… Consumers now have many connected touchpoints – there is a role for HMV in selling those devices, but also in educating them around services and, hopefully, using its own services.”


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