comScore has published a chart of the Top 20 connected mobile apps in the UK by unique users, based on data from the networks of its operator partners. They reveal that the top-ranked Google Maps app had 6.4 million UK users in April – unsurprising given that it’s preloaded on iPhones and Android handsets – while Facebook had 3.5 million unique UK users for its app (but 9.1 million for its mobile website). How about music? YouTube had 2.4 million UK users in April, Shazam had just over 560,000, and TuneIn Radio had just over 227,000. What, no Spotify? Well, that’s down to the way comScore measures its data. The chart is based on apps that transfer data over an operator’s network, so won’t pick up usage of apps over Wi-Fi. Given that Spotify’s USP on mobile is the ability to avoid having to use it over 3G via a mixture of syncing and Wi-Fi usage, its non-appearance in this chart is hardly a shock – if anything, it shows users have embraced those features. Source: Guardian
comScore reveals most popular connected apps in the UK
