A new report from mobile analytics firm Flurry claims that the average US mobile user spends 81 minutes a day using apps – up from 43 minutes this time last year. Just as significantly, that’s more than the 74 minutes a day spent online by the average web user. “This growth has come primarily from more sessions per user, per day rather than a large growth in average session lengths,” says Flurry in a blog post. “Time spent on the Internet has grown at a much slower rate, 16% over the last year, with users now spending 74 minutes on the Internet a day.” So how are those app users spending their 81 minutes a day? 47% of it is spent playing games, while 32% is spent social networking, followed by news (9%), entertainment (7%) and other apps (5%) – we think music may come into the latter category, or possibly entertainment. But really, it’s all about games and social. “As we drill down into the data, consumers use these two categories more frequently, and for longer average session lengths, compared to other categories,” explains Flurry. Source: Guardian

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *