Australian pop star Vanessa Amorosi is hoping to trend on Twitter, but only once 15,000 fans sign up to hear her new single. She’s the beneficiary of a ‘GossipBomb’ campaign by Universal Music Australia, which uses a new technology called FanBomb. The label is working with local agency Native Digital on the campaign, which works like this: fans opt in and give UMA permission to send a personalised tweet or Facebook status update from their account, in return for a 24-hour exclusive on the new single. Once 15,000 people opt in, the tweets and updates will be published en masse, with the aim of securing Amorosi a spot on the global trending topics chart.

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