VibeDeck is one of the companies trying to help artists sell music directly to their fans. Now it’s announced a $2 million funding round from a private investor to help develop its technology further. “We are very fortunate to have an investor on board who shares our vision to simplify e-commerce,” says CEO Lio Shamir. “In its first iteration, our product is intended to improve the transaction experience between an artist and a fan, allowing artists to enjoy maximum profit margins, greater ease-of-use, and a deeper relationship with their audiences. Looking ahead, we hope that VibeDeck will extend beyond music to touch the careers of sole proprietors and small businesses across a variety of markets.” The service lets artists keep 100% of their royalties, and uses the PayPal payments system. The company admits its service is a bit more basic than rivals at present, but says updates in the coming weeks will remedy that.

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