Streaming music service we7 has announced an undisclosed amount of funding to fuel its expansion beyond the UK. The new cash comes from founder-investor Peter Gabriel, as well as Eden Ventures, Qualcomm and Pentech Ventures. we7 says it plans to hire new staff and launch in several European countries this year, before looking to other continents. The funding comes after we7’s latest pivot towards personalised radio – or ‘cloud-based music streaming’ as the company puts it. “There’s no doubt in my mind that we’re on the cusp of seeing a massive change in how people consume music. People love music but not everybody wants limitless choice or has the time to search millions of songs,” says CEO Steve Purdham. “In the next 24 months digital music listening will move rapidly from the early adopters and music obsessives we have seen to date, into the mass market and general music listening communities.” He also hints at new partnerships ahead for we7.
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