Analyst firm Gartner has published its latest forecasts for the ‘digital information and entertainment products and services’ market, claiming consumers will spend $2.1 trillion this year, rising to $2.8 trillion by 2015. This year will only be a slight rise from 2010’s consumer spend of $2 trillion, with Gartner claiming that 62% of that went on ‘communications subscription-based access and usage services’ – broadband, mobile data, pay-TV and online gaming, for example. 28% went on devices, and then 10% – around $200 billion – went on content and software. The research is interesting in the light of PRS for Music’s recent paper on wallet share, for Gartner thinks smart consumer electronics firms are diversifying into multiple spending segments. “Technology innovation opens windows of opportunity for vendors to consider diversification,” says Gartner’s Mikako Kitagawa. “However, technology innovation also opens a window for change among consumers to switch vendors in the pursuit of cost savings or lifestyle-changing technology.” Source: Gartner
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