AOL is ramping up its music ambitions again, announcing a partnership with Slacker to relaunch its AOL Radio service in the US. The new (old) service will mirror the Slacker Radio offering with three tiers: free personalised radio, an ad-free paid Radio Plus with more features, and a fully on-demand Premium Radio option. It’s a big deal for Slacker, potentially bringing its free and paid services to a much wider base of users. Slacker will also ‘lead’ ad sales for the service, although AOL will be retaining a portion of the advertising inventory for its own AOL Music sponsorships. As part of the deal, the AOL Radio iPhone app will relaunch later this summer, before being ported to Android and other devices. “By combining AOL Radio’s reach with the success of Slacker in mobile, we are increasing the distribution of our brands and further identifying AOL Radio as a leader in delivering superior radio experiences,” says AOL Radio’s Lisa Namerow. Source: All Things Digital
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