US nonprofit organisation AARP campaigns to help people older than 50 ‘improve the quality of their lives’. Now that includes listening to digital music. It has launched a new internet radio service on its website, with 18 channels streaming music round the clock. The content is being provided by Concord Music Group, and includes one channel of modern hits subtitled ‘You heard these hits on the radio or at a friend’s house’, along with more predictable channels focused on the 60s and 70s. “We’ve always been trying to reach this audience, because we know that boomers are so passionate about music,” says AARP editor-in-chief Hugh Delehanty. “We also feel that because of changes in format and whatnot, a lot of them have gotten lost in terms of how to find their music.” Source: New York Times
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…