Nielsen has published its latest research into how US mobile owners are using apps. It finds that 44% of ‘app downloaders’ have used a music app in the last 30 days. That makes music the fifth most popular category, behind maps/navigation/search (51%), social networking (56%), weather (60%) and games (64%). Nielsen doesn’t say much else about music – the thrust of its blog post is on the popularity of mobile games. Apparently 93% of app downloaders are willing to pay for games, and the average mobile gamer plays for 7.8 hours a month on average. That said, iPhone gamers specifically play for 14.7 hours a month, with Android owners also over-indexing on 9.3 hours.Read more:http://tinyurl.com/6d7mphn
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…