When Apple launched its iAd network for iOS in 2010, prices as high as $1 million per campaign were being bandied about, with a selection of big brands signing up to run the new ad units within iPhone and iPad apps. However, it’s all gone a bit quiet since then, amid rumours that brands were drifting away to other mobile advertising networks for a better return on their marketing dollars. Now Bloomberg is reporting that Apple has cut its rates considerably, with some iAd packages costing $300,000. “Apple’s closed ecosystem may have been interesting in the short run for advertisers, but in the long run they priced themselves out,” says ad agency executive Thom Kennon. Apple says it has launched more than 100 iAd campaigns in its first year – and 20 in the last month – with 50 more lined up for the coming months. Still, the lower cost of a basic campaign may start to attract more major labels for their top tier artists.

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