You have to be on Twitter. You have to be on Twitter. You have to be on Twitter. At least, that’s the way it can feel for many artists, even if they haven’t caught the micro-blogging bug. Those who have protested have tended to suggest that they feel it takes time away from songwriting and practising, but John Mayer has gone further in a talk at the Berklee College, suggesting that tweeting began to affect his talents in more worrying ways than simply squeezing time. “The tweets are getting shorter, but the songs are still 4 minutes long. You’re coming up with 140-character zingers, and the song is still 4 minutes long…I realized about a year ago that I couldn’t have a complete thought anymore. And I was a tweetaholic. I had four million twitter followers, and I was always writing on it. And I stopped using twitter as an outlet and I started using twitter as the instrument to riff on, and it started to make my mind smaller and smaller and smaller. And I couldn’t write a song.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…