Reed Midem has announced plans to drop its MidemNet side-conference. A puzzling move at a time when digital is more important than ever to the industry? Don’t worry: the reason is that digital will now be the focus for the overall Midem event, complete with more sessions around “DIY, technology and brands”. The conference is also keen to attract more artists, offering a £200 discount for those who attend. The official MidemBlog has also been relaunched, with new categories for D2C, Tech and Brands to reflect the new focus of the event.

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