A new survey by ABI Research reveals that 53% of US mobile phone users are playing music on their devices. The survey of 2,000 people was conducted in March. Music was behind checking email (80%), social networking (73%), and checking the weather or reading news (63% each), but ahead of playing games (39%). That’s slightly strange, as a number of other surveys put games above music when it comes to usage. ABI has chosen to focus on the social networking data in its response to the survey. “Users like multiple modes of social interaction. Survey respondents say the mobile phone (or smartphone) provides sufficient access to the activities they like doing with social networks: viewing content, sending media, and updating profiles,” says director Neil Strother. “In fact, the phone is a preferred device for doing a number of activities by nearly half of those who access social networks via mobile.”Read more:http://tinyurl.com/6e872aq
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…