The cost per click (CPC) for ads on Facebook has risen by 74% in the last year across the US, UK, France and Germany. This is according to research from marketing firm TBG Digital. The social network advises setting a price of 68p per click for ads targeted at all 26 million UK Facebook users who are older than 18. The news came as Facebook opened up a new promotional channel for marketers, allowing Facebook Page admins to send their friends invites to Like their Pages.Read more:

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Tools: Kaiber

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