Pandora CEO warns that mobile ads aren’t keeping up with usage


One of the concerns expressed by analysts about Pandora's business model is whether it can make enough money from mobile advertising to fund rocketing mobile usage of its service. Now CEO Joe Kennedy has answered the concerns by admitting that for now, it isn't. "The sheer level of aggregate advertiser demand for mobile is limited," he tells Bloomberg

The full article is available to our subscribers only.


(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Music Ally

Read More: News