Earlier this month, UK ISP Virgin Media finally announced its deal with Spotify, promising to offer the streaming music service to its customers over broadband, mobiles and TVs. At the time, the ISP was deliberately vague on pricing details, although it did contact Music Ally at the time to suggest that there would be a discount on the standard £4.99 / £9.99 monthly subscription. Now CEO Neil Berkett has hinted that this discount will be deep, talking to investment analysts about the £9.99 Premium offering. “We’ll bundle it in to our broadband for significantly less than that,” said Berkett, according to PaidContent UK. He also hinted at a direct impact on Virgin Media’s piracy policies. “We had to sign a deal with each of the music labels and with Spotify. The reason they [labels] did it is, we’ll be more forceful when it comes to piracy. It’s the right thing to do to create digital confidence from our suppliers and customers.” Berkett says Virgin Media would like to run a similar offering for movies, but can’t due to exclusivity deals signed by rival BSkyB.

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *