Earlier this month, UK ISP Virgin Media finally announced its deal with Spotify, promising to offer the streaming music service to its customers over broadband, mobiles and TVs. At the time, the ISP was deliberately vague on pricing details, although it did contact Music Ally at the time to suggest that there would be a discount on the standard £4.99 / £9.99 monthly subscription. Now CEO Neil Berkett has hinted that this discount will be deep, talking to investment analysts about the £9.99 Premium offering. “We’ll bundle it in to our broadband for significantly less than that,” said Berkett, according to PaidContent UK. He also hinted at a direct impact on Virgin Media’s piracy policies. “We had to sign a deal with each of the music labels and with Spotify. The reason they [labels] did it is, we’ll be more forceful when it comes to piracy. It’s the right thing to do to create digital confidence from our suppliers and customers.” Berkett says Virgin Media would like to run a similar offering for movies, but can’t due to exclusivity deals signed by rival BSkyB.
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