Silence Media says its recent video banner advertising campaign for Beady Eye’s ‘Different Gear, Still Speeding’ album was a success, boosting sales by 80%. The ads featured videos for three singles by the band – Liam Gallagher’s post-Oasis project – and were placed on male lifestyle and sports websites using Silence Media’s cost-per-engagement model. All other ads and promotions were suspended during the campaign, which took place in mid-July. “This Beady Eye test is a watershed moment for the music industry because it demonstrates that video banner advertising, which is cheaper than TV advertising and has better targeting and reporting, can be optimised to lift sales,” says Gareth Jones of media agency The 7 Stars, which commissioned the campaign. Source: Silence Media

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