Artists and music marketers have been using Facebook heavily for some time now, often working with external startups like RootMusic to ensure their pages are working effectively. Now Facebook has published a document called the Musician’s Playbook, which aims to “help you begin or refine some ideas and best practices for how to integrate social experiences into your direct to fan strategy to drive results”. The document – published on Scribd but soon to be hosted on Facebook itself – is divided into two main sections: one focusing on advice for using Facebook pages, and one on integrating Facebook Connect into the artist’s own site. Facebook has been sending the link out to labels, and plans to keep the Playbook updated in the coming months and years as new features are rolled out. Link
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Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…