Apple doesn’t let iOS apps direct users to subscribe or buy content from an external website any more, spurring a flurry of updates to apps including Spotify, Rhapsody, Amazon’s Kindle and Kobo. The latter appears to have found a way around the block, though. The company’s iPad e-reading application includes a news feed section, which currently has its top news story directing users to the Kobo website. Apple wouldn’t have seen the post when approving the latest version of the app. In theory, this could work for the music services too: Spotify could add a news section and whack a story suggesting people subscribe on its website. However, we sense that now blogs have reported on Kobo’s measure, Apple will be wielding its banhammer sooner rather than later. Source: The Digital Reader
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…