We’ve written from time to time about augmented reality startup Layar, which helps developers overlay digital objects and information on real-world places, through cameraphones. Now it’s launched a new iteration of its technology called Layar Vision, which aims to do the same thing for print products: magazines, newspapers and posters (although we see no reason why CDs couldn’t be included in this). The idea remains the same: people will point their iPhone or Android handset at the print material, and trigger animation, audio and interactive content. We can definitely see some potential music uses for this, and with Layar saying its AR browser has been downloaded 10 million times, there’s a potential audience out there too.

EarPods and phone

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