As co-subsidiaries of Best Buy, Napster and Carphone Warehouse haven’t really done much together in the last year – a surprise for anyone expecting co-promotion campaigns to boost the subscription music service in the UK. That appears to be changing now: a new campaign will see anyone buying an iPhone or Android in the retail chain during August offered three months’ free access to the Napster Unlimited plus Mobile service. The offer applies to purchases made online as well as in-store. It’s potentially a powerful calling card for Napster, although we wonder if it would be even more effective if run around the traditionally busy pre-Christmas handset-buying period. Source: Napster
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…