Newly-installed Vevo UK managing director Jonathan Lewis has been talking about where the service sits in the wider scheme of things, and has hinted that music videos are just the start of its ambitions. “We are very much pitching Vevo as a mass digital entertainment platform. It is music focused, but the key thing is we are positioning ourselves in the same space as the other big digital entertainment businesses out there that offer premium on-demand catch up – such as 4OD and,” he tells Music Week. Lewis says that Vevo is also planning to make a big push into live content in 2012 in the UK, through partnerships with festivals and Vevo-branded events. Source: Music Week

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *