
When social music site Rolling.fm came to prominence last week, its similarities to Turntable.fm were apparent to all. However, its ex-Googler co-founder Tim Zhou says it’s no mere copycat. “Some of the core elements may be similar, I’ll grant you that, but our goals for the site are much different,” he tells VentureBeat. “We are going for a much more social angle here. The end goal is not to become a music curation tool. We’re more interested in building a social space for communication, where people can hang out, chat, play card games, listen to music or whatever. Music is the initial wedge, but we want to branch out.” For now, the site is licensed through SoundExchange, although it remains to be seen how rightsholders react to this new breed of upload’n’stream services.