Video-on-demand service Vudu has launched an iPad app, but this one’s accessed through the browser rather than the App Store. The aim: to let Vudu customers stream films that they have rented or bought from Vudu to their tablet, without Apple taking a 30% cut of the revenues. Going the mobile web route also means Vudu doesn’t have to get changes to the app approved by Apple, enabling it to add new features and tweaks whenever it likes. The service has more than 20,000 films available, and there are plans to extend it to Android tablets and smartphones in the near future. We’re writing about it partly because we suspect a number of streaming music services are investigating HTML5 and browser apps as an alternative to iOS native apps. Vudu’s new site shows how this can work for an entertainment service. Source: GigaOM

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