It seems US retailer Wal-Mart isn’t the next iTunes after all. The company has announced that it is closing its MP3 download store later this month, having failed to make a dent in Apple’s dominant market share in the US. “After eight years in business, the Walmart Music Downloads Store located at mp3.walmart.com will close on August 28, 2011,” explains a letter to partners uncovered by Digital Music News. “All content in the Store will be disabled and no longer available for download from the store.” Wal-Mart will continue to sell physical CDs in its stores and online, while running its streaming Wal-Mart Soundcheck site. However, a spokesperson confirms that people who bought DRM music files before its shift to MP3 in late 2008 won’t be left in the lurch. “We’ll continue to provide support to our customers who previously purchased digital music through Walmart Music Downloads so they may continue to enjoy and manage their existing WMA files.”
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…