US entertainment service Hulu has announced details of its first launch outside the US. Later this year, the online TV portal will make its debut in Japan across PC, TV, mobile and tablet devices, using its premium subscription model. “Japanese audiences are passionate about premium video content, and the country is a major producer of world-class TV and feature films,” blogs Hulu’s SVP of international Johannes Larcher. “In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favorable environmental factors to a service like ours, including extensive broadband penetration, smart phone and other internet-connected device ubiquity, and strong consumer interest.”

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