As ever, headlines with a question mark at the end usually imply the answer is ‘no’ (try it with a copy of the Daily Mail sometime). So you may raise an eyebrow at news that Rovio Mobile – the developer of Angry Birds – is seeking a new funding round that would value the company at around $1.2 billion. Or to put it another way, around a third of Warner Music Group. Bloomberg’s report claims that the funding may come from ‘a company in the entertainment business’ as a strategic investment – Disney, Zynga and Electronic Arts are already being floated as the most likely candidates. Games industry analyst Michael Pachter provides more colour to the speculation: “I can see how Disney would take Angry Birds and turn them into a theme-park ride and a movie. Zynga could take Angry Birds and make it into FarmVille.” We’re wary of a bubble: Rovio remains a one-franchise company, although it has done an excellent job milking that franchise so far.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…