After the hype comes… well, not quite a backlash, but perhaps a bump back down to earth. Hotly-tippped social music service Turntable.fm attracted 207,000 unique visitors in July according to comScore. That’s below some previous estimates – we’ve seen talk of 400,000 monthly active users for the service, which only launched a couple of months ago. Another possible cause for concern: one of the sources for those higher figures, AppData, claims that Turntable.fm’s users have actually been declining since mid-July, while the Google Trends analytics service reveals searches for Turntable.fm by US internet users have halved since late June. A flash in the pan? It’s too early to tell, but it will be important for Turntable.fm to make the right moves now to keep its buzz going. Source: Billboard
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