We know Lockerz – formerly known as Plixi – best for being one of the popular photo-sharing services on Twitter, used by a number of celebrities. However, the company actually styles itself as a ‘social commerce’ service, trying to get its 45 million unique visitors to explore the photos and videos hosted on the service, as well as browsing daily deals and earning virtual ‘PTZ’ currency. Now the company has announced a deal with EMI Music, which will see music videos from its top artists made available on the site, with members earning PTZ for watching them (the PTZ can be exchanged for discounts on shopping). EMI is planning to add up to 10,000 videos, including exclusive content. “Partnering with Lockerz gives us an opportunity to reach music fans with great video content in a new and innovative way,” says EMI’s VP of new channel development Michael Abbattista.

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