Australian music marketing startup Posse has bagged a big name for its advisory board: Lars Rasmussen. At Google, Rasmussen was one of the co-inventors of Google Maps, before dreaming up the ultimately ill-fated Google Wave project. He’s now director of engineering at Facebook for his day job, and will be advising Posse around that. Posse’s service is about getting artists to offer fans incentives to promote their gigs and music on social networks: it started in Australia, and opened a UK office in July this year. Rasmussen’s interest goes beyond music, it seems. “It gets really exciting, once the company has nailed the model in music, to try and transfer it to other verticals that have the same sort of properties where you are likely to find passionate individuals – restaurants, fashion, resorts, nightclubs – so that there is a broader market than just music,” he tells the Sydney Morning Herald. “I picked Posse because it just seemed like a really exciting business. And I like the fact that it was started by someone who is not a techie.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *