PIAS has launched a new site for artist Other Lives to promote its Tamer Animals album. The company is working with interactive video service wireWax on the site, which pulls in SoundCloud clips, YouTube videos and tagged Instagram pics, which are all presented as tags in the band’s video for its single ‘For 12′. “wireWAX is a great platform that allows artists to extend the capabilities of video to include all kinds of interactive elements, which in turn builds greater engagement,” says PIAS’ digital marketing boss Darren Hemmings. “We loved the idea of creating a website built around this concept, and think this has delivered a rich experience through which to discover the music of Other Lives.” 

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