Music industry analyst Mark Mulligan left Forrester Research earlier this year, so what’s he up to now? Well, one thing is working on a report, which he’s given more information about on his blog. “I am currently writing a report that looks at how music fans can be pulled into the creative process and how this dynamic can then be used to transform music release cycles, formats and products,” he explains. “The report will look at how artists can use emerging digital and social tools to deepen engagement with their fans and how best practices can be turned into standard practices. This will encompass mash-ups, remixes, fan co-creation, fun-funding and fan-customization.” Mulligan is keen for artists and service providers to contact him with relevant case studies. 
Source: Music Industry Blog

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *