Apple is starting the search for a new boss for its iAd mobile advertising service, according to a report on All Things Digital. It claims that the company’s VP of mobile advertising Andy Miller is leaving for a new role as general partner at VC firm Highland Capital. Miller has history with that company: it was one of the investors in Quattro Wireless, the mobile ads firm that he founded, and subsequently sold to Apple. Whoever replaces him will have an interesting challenge: Apple characteristically presented its iAd network as a revolution for mobile advertising, but the high cost of iAd campaigns has made it slower to catch on with brands than expected. Source: All Things Digital
Apple’s head of mobile advertising leaving for VC role
