iTunes gets its first full streaming album today, and while it’s part of a marketing campaign rather than a full move to compete with Spotify and the rest, that won’t stop people from wondering whether it’s a quiet test for a fully-fledged service in the future. So, the Red Hot Chili Peppers are holding online listening events today for their new album ‘I’m With You’, but the album will also be exclusively available as a free stream on iTunes from midday PST today until its release on 29 August, tied into a pre-order deal. Pre-orders are common on iTunes, but an exclusive stream means – at the very least – that Apple is now competing with the full streaming services for exclusives on big new albums before their official releases. And naturally, the data from the RHCP stream will be useful if and when Apple decides to take iTunes to an access-based model… Link
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